SOCIAL MEDIA & INTERNET: A STUDY IN START UP COMPANIES
| Main Author: | Simangunsong, Eliot |
|---|---|
| Format: | Article info 0 eJournal |
| Bahasa: | eng |
| Terbitan: |
Institute of Research and Community Outreach - Petra Christian University
, 2016
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| Subjects: | |
| Online Access: |
http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/19957 http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/19957/19106 |
Daftar Isi:
- This study is intended to further investigate this issue and gain a better understanding of how the Internet, especially social media, can really affect ecosystems and operations of start-up companies. A quantitative research using surveys has been applied and questionnaire data were collected from 104 start-up companies. The result of analysis shows that start-up companies have started using the Internet and social media as an integral part of their business ecosystem to increase sales where Fashion and Food & Beverage (F&B) are the types of businesses that gain most benefits.