STRATEGI PENCAPAIAN STANDAR MUTU DAN PENGARUHNYA TERHADAP HASIL PENJUALAN DI PASAR EROPA
| Main Authors: | Pancaningrum, Erminati; Program Studi Manajemen, STIE PGRI Dewantara Jombang Jl. Pattimura V/77, Jombang 61418, Sari, Dian Pramala; Program Studi Manajemen, STIE PGRI Dewantara Jombang Jl. Pattimura V/77, Jombang 61418 |
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| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Institute of Research and Community Outreach - Petra Christian University
, 2014
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| Subjects: | |
| Online Access: |
http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/18885 http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/18885/18565 |
Daftar Isi:
- This study aimed to find out the strategy implementation for the achievement of quality standard and the effect on timber’s sale in the European market. The result were the strategy that used by PT Seng Fong to achieve the quality standard such as legal purchases of raw materials, timber certification, compliance with product EN standard and usage of adjuvant glue and paint consistent with international standards. Results of analysis of data obtained adjusted R2 value 0.701 which means 70.1% of sales are influenced by the strategy of achieving quality standards.