PENGARUH MANAJEMEN RANTAI PASOKAN TERHADAP DIFERENSIASI PRODUK PADA PT XYZ DI JAKARTA
| Main Authors: | Andi Wijaya, Cindy Cardinalle |
|---|---|
| Format: | Article eJournal |
| Bahasa: | eng |
| Terbitan: |
Tarumanagara University
, 2012
|
| Subjects: | |
| Online Access: |
http://journal.tarumanagara.ac.id/index.php/em/article/view/894 |
Daftar Isi:
- The research aims to find out whether supply chain management influences product differentiation at XYZ company in Jakarta. Samples are chosen using random area method and data is collected by distributing questionnaires to 30 samples. Data is analyzed using simple regression analysis, combined with t-test. The result of the hypothesis testing supported the current hypothesis, that is, there is a significant effect of supply chain management on product differentiation at XYZ company in Jakarta.