KECENDERUNGAN KEWIRAUSAHAAN DAN DAYA TANGGAP PEDAGANG DI PASAR TRADISIONAL

Main Author: Rizal Edy Halim
Format: Article eJournal
Bahasa: eng
Terbitan: Tarumanagara University , 2012
Subjects:
Online Access: http://journal.tarumanagara.ac.id/index.php/em/article/view/877
Daftar Isi:
  • Performance, not only influenced by financial capital owned by merchant retailer, infra-structure, which is a lot of conversed these days, but also need existence of insight to existing resource which embedded in retailer. Merchant retailer properly has to able to optimize knowledge for their resources. The knowledge represents potential resources for merchant retailer in competing with other retailer with the same format (inter-type) or different format (intra-type). Entrepreneurial proclivity created not only from side of merchant but the inclusive of support of various public policies, advocating and protection from government. Governments as regulator do not only function to provide medium infrastructures, but also play as a main actor to control retail activities in Indonesia. By using triangulation method (observation-survey-document analysis), the study explore the characteristic of merchant retailer, various relevant policy with arrangement of traditional market specially and retail business generally. The study shows that the problem in strengthening merchant retailer to compete in market turbulence is the inability to develop and enhance their entrepreneurial proclivity and optimize their knowledge resources. This inability therefore influenced its capability to response the market change as a result of environment dynamic perspectives.