PERSEPSI KONSUMEN TERHADAP PERBEDAAN ODD PRICES DENGAN EVEN PRICES STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA JAKARTA (STUDI PADA PRODUK MOTOROLA RAZR V3)
| Main Authors: | Rodhiah . Rodhiah, Hendrik . Hendrik |
|---|---|
| Format: | Article eJournal |
| Bahasa: | eng |
| Terbitan: |
Tarumanagara University
, 2012
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| Subjects: | |
| Online Access: |
http://journal.tarumanagara.ac.id/index.php/em/article/view/859 |
Daftar Isi:
- This research is intended to determine customer perception of odd prices and even prices rom Motorola Razr V3 product. In a comparison from discount prices, perceived gain and low prices image, about prices ending odd and even prices from Motorola Razr V3 product. After it’s analyzed by using comparison analysis between the two averages by using the test T. It’s required the significant result means of prices ending in odd prices is lower than even prices. The company can be used odd prices in their marketing, because in Indonesian customers perceptions of odd prices saw lower prices iamge.