PENGARUH BRAND IMAGE, PERSEPSI HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL BARU HONDA BRIO
| Main Author: | Jati, Mardiarto |
|---|---|
| Format: | Article NonPeerReviewed Book |
| Bahasa: | eng |
| Subjects: | |
| Online Access: |
http://repository.uniba.ac.id/34/1/14.%20Jati.pdf http://repository.uniba.ac.id/34/ |
Daftar Isi:
- The car is one of the support for a person to support all mobility. This study aims to examine brand image, price perception, and producy quality on the decision to purchase a new car. With a population of honda brio users in the surakarta area. Sampling technique is done randomly. Data collection uses quantitative data analysis with the aim of testin the effect of brand image, price perception and product quality variables on purchasing decisions for a new honda brio. The result of this study indicate that brand image has no significant effect on purchasing decisions, price perception have a significant effect on purchasing decisions and product quality has no significant effect on purchasing decisions. The benefits of this research can be used as a refrence in conducting futher research and impproving selling products.