Abdur Razzaq Peer Review: Millenial Consumers
| Main Author: | Razzaq, Abdur |
|---|---|
| Format: | Lainnya NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Quarterly
, 2019
|
| Subjects: | |
| Online Access: |
http://repository.radenfatah.ac.id/6462/1/Peer%20Review%20Millenial%20Consumers%20.pdf http://repository.radenfatah.ac.id/6462/ https://www.igi-global.com/article/millennials-consumers-behaviors-between-trends-and-experiments/241850 |
Daftar Isi:
- Millennial consumer behaviors approach purchasing or shopping things differently when compared to what earlier generations encountered. Each generational cohort shares a common technological, social, political, historical, and economic environment that shapes and distinguishes them from one another and the millennial generation is using social media as a shopping platform. Technology advancement has become far more user-friendly during millennials' lifetimes, as they are attached to the social media given that it has become a platform that is utilized to communicate and shop. The aim of the study is to look at the characteristics of consumers' behaviors as it has a huge impact on the development of new business strategies. This article provides an analytical framework of millennial consumers' behaviors based on previous studies along with data collected from a focus group discussion. The study finds that millennials are more confident compared to earlier generations, more willing to be experimented on and willing to experiment, and are fashionable trend-wise. In terms of technology adoption, millennials have adopted technology as a way of life which makes full use of its functions ranging from communication to entertainment and optimized social media presence is essential for brands that are targeting millennials.