A Study on Consumer's Perception on DTH Services With Reference to Coimbatore City
| Main Authors: | Mr.S.Bharathi, Ms.Sangeetha |
|---|---|
| Format: | Article Journal |
| Bahasa: | eng |
| Terbitan: |
, 2022
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/6060198 |
Daftar Isi:
- - India presents an interesting case of DTH market where all players deliver almost identical product and service, get very fast with each other and then project clearly with their own power . The entry of players, the advancement of technology, the price reduction, the competition in competition, the benefits of this terrible competition to the customers, are the industry characteristics and the call for digitalizing content by broadcasters is a concept bought by the government. Due to the development and competition of the industry, it became clearer and more effective for the players. In the era of technology, early DTH services offer a different type of TV viewing experience. DTH services have a unique position in the real development of the services sector. Being a component of the DTH service sector, it is responsible for knowing the customer's attitude and satisfaction, distribution channels in service delivery, the quality of service and the competitive advantage of cable television's optional platform. So that researcher has been taken concept of customer satisfaction in this study. Likert’s five-point scaling technique, percentage analysis, weighted average method, Chi-square test are the statistical tools used in the study. DTH marketing deals that provide services to meet customer's entertaining needs and desires to satisfy these entertaining needs, subscribers need specific services. Sample random sampling method has been adopted to collect data from subscribers who avails DTH services in their homes television earlier. Considering the resources 110 sample was considered passable. The study DTH (direct to home) provider companies and Census survey was conducted to collect data from 110 active DTH (direct to home) services in Coimbatore city
- IJSRED - International Journal of Scientific Research and Engineering Development