An Overview of the Future Perspectives on the use of Multimedia Technology in Tourism Marketing
| Main Authors: | Gerasimos Vonitsanos, Ioanna Giannoukou, Constantinos Halkiopoulos, Spyros Sioutas, Hera Antonopoulou |
|---|---|
| Format: | Proceeding Journal |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/5274860 |
Daftar Isi:
- Nowadays, tourism constitutes one of the most powerful tools for developing a country's economy. The tourism industry has already expanded to a large extent through marketing, in line with the technology of the 21st century. This has an impact on the economic growth of these countries as well as their emergence in leading travel destinations. The numerous innovations of multimedia technologies have now modernized the field of tourism promotion, such as Virtual Reality that has been adopted by many countries. Also, the use of Augmented Reality applications is considered as a key challenge for the future and sustainability of travel agencies. These technologies have a broad scope in the tourism-related fields of marketing, advertising, and cultural heritage promotion. This paper aims to investigate the benefits of state of the art technologies in tourism marketing, presented through an overview of scientific articles.