Blockchain Technology and Smart Contracts in Marketing
| Main Authors: | Konstantinos Giotopoulos, Hera Antonopoulou, Constantinos Halkiopoulos, Andreas Kanavos, Dimitris Papadopoulos |
|---|---|
| Format: | Proceeding Journal |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/5274671 |
Daftar Isi:
- Technological progress is the key to entrepreneurship’s long-term sustainability. The Fourth Industrial Revolution is essentially a digital revolution, and a revolution of technological breakthroughs, such as Robotic Process Automation, Artificial Intelligence, Blockchain and the Internet of Things. The impact of Blockchain technology will be far-reaching, as it will disrupt almost every industry in every country, emerging or developed. Smart Contracts are as “a computerized transaction protocol that executes the terms of a contract” are based on Blockchain technology and can be considered as scripts stored on the blockchain. The purpose of the specific paper is to introduce a concept of Smart Contract policy in marketing based on high-end technological blockchain solutions. Through this research work a system framework will be defined aiming to combine technological trends with smart contacts in marketing.