The Modality of Tourist Advertising Promotion as Place Branding in Greece. A Visual Retrieval Framework
| Main Authors: | Aris Koumparelis, Constantinos Halkiopoulos, Ioanna Giannoukou, Agis Konidaris, Hera Antonopoulou |
|---|---|
| Format: | Proceeding Journal |
| Bahasa: | eng |
| Terbitan: |
, 2019
|
| Subjects: | |
| Online Access: |
https://zenodo.org/record/5271720 |
Daftar Isi:
- Print advertisements are a good ground for studying phenomena of textual and visual diversity. As a combination of text and image, the advertisements represent a large number of varieties of social and commercial reality through which they reproduce and reinforce specific ideologies and correspondingly imaginative ones. Advertising is a reason for the commodity society and the mass culture that it entails, and as such defines textual (linguistic) behavior in the sense that it aligns the projected with linguistic and visual homogeneity and consequently stereotypes resulting from this. The aim of this article is to record and visualize the textual and visual signs in the printed advertisements concerning the way of showing Greece as a tourist destination between 1920 and 2019. The theoretical framework of this reading is based on two theoretical frameworks: first, in polygraphism and secondly in that of destination marketing and place branding.Furthermore, the technical framework provides a simple way to retrieve images and photos based on color and texture characteristics of the presented type of advertisements. Then, the referred framework creates a Lucene index of image features for content-based image retrieval using local and global state-of-the-art methods. The ultimate goal of this recording is to reveal and retrieve the textual and visual varieties (mainly of the latter because of their unequal frequency in the empirical material), which indicates the self-determination of the Greeks, in relation to history and ethnography.