The Digital Transformation of the FMCG Industry A Glimpse
| Main Author: | Hetal Kherala |
|---|---|
| Format: | Article Journal |
| Bahasa: | eng |
| Terbitan: |
Allied Publishers Private Limited
, 2019
|
| Online Access: |
https://zenodo.org/record/5111269 |
Daftar Isi:
- India is transforming digitally, as if affects other industry then how the FMCG business in India left behind. Here, we can say this is a midst of a digital revolution. As per the estimation of 40% of FMCG purchase in some select categories will on-line and as a FMCG distribution channel through E-commerce will grow by US $6 Bn. During the festive seasons on-line shopping spirit at an all-time high among the brand crazy consumers and different brands are launching neproduct in the market offline as well as online. Last year in the month of October andNovember, online retailers in the country sold goods worth US $ 4.3 billion app. 29,947 crore and during the same period Indian shoppers spent a Rs. 15,300 crore (US $ billion) during discount events hosted by e-commerce giant Amazon, Flipkart, Paytm Mall and others. In the present paper the researcher had tried to find out how many internet users are doing online purchasing which leads a digital transformation of FMCG industry, amount spend on digital advertisement. Key words: OOH (Out-of-Home, ADEX (Award for Design Excellent product design)