PREFERENCE OF FRANCHISE OUTLETS OF CUSTOMERS WITH REFERENCE TO COIMBATORE CITY TAMILNADU
| Main Author: | M.Arunprasad |
|---|---|
| Format: | Article Journal |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/4305154 |
Daftar Isi:
- This paper gives insight to the franchising model of marketing and also the customer preference to it. Franchising businesses is a norm in developed countries. Franchisors can develop wide network with less capital and also develop a brand name easily. Franchisor franchisee conflicts are common when the franchisor or master franchise takes over prime outlets or when the franchisor does not follow the rules of the franchisor. In India franchising has caught up in mostly metros and cities surrounded by urban population .The study reflects affordability by the public, excessive startup cost, franchisee fees, multinational corporation involvement , return on investment as the key factors which has led to the slow development of franchising in Tamilnadu Local franchising with new terms favorable to franchisee and affordability by rural public can boost franchise business in a big way. Franchises bring same quality at every outlet anywhere in the world, brings a sense of comfort to the customer. Few factors that leads to foot falls at franchise outlets like ambience, quality, customer service, family friendly atmosphere, affordability where checked for dependency and significance with age and income. Income had significance with respect to foot fall.