Daftar Isi: A STUDY ON A CUSTOMER SATISFACTION TOWARDS DEPARTMENTAL STORES WITH SPECIAL REFERENCE TO SARAVANAMPATTI AREA IN COIMBATORE CITY

Daftar Isi:

The intention of this paper is to find out consumer approach towards Departmental stores a shape of organized trade outlet in Saravanampatti in Coimbatore city. A total of 200 consumers of departmental stores were face-to-face surveyed with a structured questionnaire. These consumers are extending out throughout Coimbatore city. Statistical analysis such as Simple percentage analysis and Chi square were carried out. The preferences of the consumers clearly point out their importance of word of mouth is influencing their purchase, the additional amenities expected, improvement expected in handling damaged goods and many. This research analyses the approach of the consumer towards departmental stores. The study was restricted only to Coimbatore city. So the results cannot be comprehensive. The results may help the departmental stores to understand about the factors that influence the approach of consumers towards departmental stores, so that they can implement the requirement of the consumers and be successful in the up-and-coming retailing environment.