Principles and application of state marketing instruments in public administration
| Main Authors: | SHCHELKUNOV V.I., ZALIZNIUK V.P., SIVOLAP S.A. |
|---|---|
| Format: | Article Journal |
| Bahasa: | ukr |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/4288617 |
Daftar Isi:
- The subject of the research. The both on the planet as a whole and in each country in particular. One of the manifestations of globalization is the establishment of common approaches, algorithms of communication between individual institutions, subjects and objects in society. Public administration is a clearly defined discipline that has its own criteria and parameters world is constantly moving in the realm of all–encompassing globalization. This is happening. The purpose of the study. As for the new era, the system that was built in the business environment, namely marketing, is beginning to be actively used in government. In this article, we will look at some aspects of this, and try to understand the mechanisms that allow its full use. Research methods. This article aims to explore the use of strategic marketing in public administration. This is a fragment of a large study of mechanisms that can be used in communications between the state and society, and the subsequent in–depth use of the Internet. In recent years, less and less level of communication occurs through traditional mechanisms, namely newspapers, radio, television and increasingly used Internet networks. Research methods. Therefore, the basic things of marketing, which have begun to take shape in public administration in recent decades, must now adapt to new challenges. Field of application of results. Internet networks. Conclusions. In this article we will consider the basic things of marketing in public administration, which are the basis for the creation of communication systems, and consequently productive public administration for society.