The disruptometer: an artificial intelligence algorithm for market insights
| Main Authors: | Mimi Aminah binti Wan Nordin, Dmitry Vedenyapin, Muhammad Fahreza Alghifari, Teddy Surya Gunawan |
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| Format: | Article Journal |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/4248696 |
Daftar Isi:
- Social media data mining is rapidly developing to be a mainstream tool for marketing insights in today"s world, due to the abundance of data and often freely accessed information. In this paper, we propose a framework for market research purposes called the Disruptometer. The algorithm uses keywords to provide different types of market insights from data crawling. The preliminary algorithm data-mines information from Twitter and outputs 2 parameters-Product-to-Market Fit and Disruption Quotient, which is obtained from a brand"s customer value proposition, problem space, and incumbent space. The algorithm has been tested with a venture capitalist portfolio company and market research firm to show high correlated results. Out of 4 brand use cases, 3 obtained identical results with the analysts „studies.