Co-creating Service Experience With Stakeholders: The Case of Taiwan's Cultural Creative Industry
| Main Authors: | Ho, Shu-Shiuan, Sung, Tung-Jung, Yang, Chen-Fu |
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| Format: | Proceeding Journal |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/4057096 |
Daftar Isi:
- Recently, co-creation has become an important issue in service design. However, there is very limited research on exploring how a firm can efficiently and effectively co-create with different types of stakeholders to deliver a holistic service experience. To date, the cultural creative industry has been steadily popular around the world. Therefore, this study aimed to explore the ways in which a firm, Lin’s Ceramics Studio (LCS), co-creates with different stakeholders to offer Chinese tea culture experiences in Taiwan’s culture industry. In doing so, this study adopted an ethnographic approach to obtain deeper insights into how LCS can design and deliver service experiences, and to build a detailed description of the service design project. In this study, the researchers stayed in the field over seven months to collect data by participating observations and interviews with different stakeholders. The findings of the study highlight the need for research to investigate many of the above issues, and in particular, methods for improving co-creation with stakeholders for the cultural creative industry.