Efficiency of digital communications in the logistics business: evaluation indicators
| Main Authors: | Kolosok, Valeriya, Lazarevska, Yulianna |
|---|---|
| Format: | Article Journal |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/4006470 |
Daftar Isi:
- The article presents the results of the analysis of communication management practice of modern logistics companies and describes the most popular and used tools of digital communications. The expediency of using different approaches to assess the effectiveness of digital communications in logistics business. The possibility of evaluating the effectiveness of sites, social networking pages, chatbots and mobile applications is substantiated. The advantages and limitations of each of these tools for use in certain business processes to increase the level of service and customer satisfaction of the logistics business are highlighted. The importance of communications in the logistics business for the effectiveness of the company with customers, in order to increase its competitiveness.