СУТНІСТЬ І ВИДИ ПОТЕНЦІАЛІВ ПІДПРИЄМСТВА
| Main Author: | А.І. Щебель |
|---|---|
| Format: | Article Journal |
| Terbitan: |
, 2019
|
| Subjects: | |
| Online Access: |
https://zenodo.org/record/3697610 |
Daftar Isi:
- The article clarifies the essence of the concept of "enterprise potential", identifies signs of potentials that are characteristic of all enterprises. The signs of potentials, which are characteristic only for individual enterprises, are established and the classification of potentials of enterprises is developed and substantiated. As a result of these tasks, common and different characteristics of the potentials of the enterprises were revealed to enable them to determine their competitive advantages. It is proved that the potential of the enterprise should be considered as a system of opportunities to achieve development goals within the functions defined by the structure of the enterprise. It is substantiated that not all enterprises have an information support system. The same applies to logistics, marketing and advertising, security, innovation and more. On this basis, there is reason to argue that the level of potential of the enterprise depends on the level of development of the functional structure of the enterprise. If the information system is not developed, then the function of information support is undeveloped or poorly developed. This is evidence of the low level of potential of information support of the enterprise. Further researches it is expedient to carry out in the direction of construction of the structural-functional model of identification of competitive advantages of the enterprises taking into account the revealed signs of potentials of the enterprises. It is argued that future research should be carried out in the direction of building a structural and functional model of identifying the competitive advantages of enterprises, taking into account the identified signs of enterprise potentials.