The Determination of Consumer Behavior towards Online Shopping a Study of District Naushahro Feroze Market
| Main Author: | Ali-Raza Memon |
|---|---|
| Format: | Article |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/3545061 |
Daftar Isi:
- Basically, online shopping is purchasing of the products, services or experiences through internet from different websites, blogs and markets, this trend is increasing day by day due to easy access of the internet and easiness of the shopping through online, and there are lot of other facilities and benefits in the online shopping(OS) such as online shopping has been widely increased and used as a source of purchasing products and services It has become a more popular segment of the Internet world. Because it provides consumer more information and choices to compare product and price, easier to find anything, convenience, through online (Butler and Peppard,1998 ). It is shown that online shopping provides more satisfaction to the modern consumers which are seeking convenience and speed, but there are some difficulties and problems in the online shopping(OS) in all over the world, there are different problems in different areas of the world but here researcher is going to observe the consumer behaviour towards online shopping in the Naushahro Feroze city and its nearby areas through searching different factors and their effect on the consumer behaviour (CB), in the area of study living standard of the people is not so high and not so low its moderate and facilities are also limited so the purchasing power can be moderate, culture and traditions can also effect on the consumer behaviour towards online shopping(CBTOS) but researcher has not selected some of these factors which are not highly related with the(CBTOS) although researcher has focused on the highly related factors according to his thinking which can more explore the problem