Content analysis of Brazilian Afro-descendant women portrait on printed advertisements
| Main Authors: | Trindade, Luiz Valerio de Paula, Acevedo, Claudia Rosa |
|---|---|
| Format: | info Lainnya |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/3533603 |
Daftar Isi:
- This is a content analysis study on 660 ads out of 46 magazines of three categories (business, general interest and feminine) aimed at examining the frequency and portrayal of Brazilian Afro-descendant women. It has revealed a large underrepresentation of female Afro-descendant individuals, great asymmetry between ethnic groups in the country's inhabitants and their presence on advertisements and that ads fail to convey an inclusive view of Brazilian society.