Factors considered by rural customers while adopting new microfinance banking services: A Case Study of Upper Sindh
| Main Authors: | Muhammad Ismail Soomro, Turab Ali Shah, Syed Hassan Abbas |
|---|---|
| Format: | Article |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/3522647 |
Daftar Isi:
- The study was conducted to analyze the factors considered by rural customers while adopting new microfinance banking services by using a questionnaire. We conducted survey for collecting responses of rural customers that which factors they consider more in adopting new services of microfinance banks. We concluded results by applying multiple linear regression technique through SPSS 16. Research was based on quantitative data. Study concluded that selected factors have 14% significance when rural customers adopt new microfinance banking services.