Exploring the dominant factors while adoption of new innovative fashion cloths in rural areas of district Khairpur
| Main Authors: | Mohammad Ismail Soomro, Arshad Ahmed Sial, Hafeezullah Narejo |
|---|---|
| Format: | Article |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/3522643 |
Daftar Isi:
- The survey data was collected to find out the factors considered by rural population while adopting innovative fashion clothes. Survey was conducted through questionnaires. SPSS 16.0 Software is used for analyzing the quantitative data. These factors would be helpful for the marketers and manufacturers of cloth producers to design the products according to the demands of population of rural area. According to the frequency distribution analysis and nominal regression result shows that people of rural areas influenced by focus groups, and fashion clothes enhance their personality and fashion clothes fulfills their demands. Same time it affects culture, society and religious values. As fashion clothes are costly for them so they cannot afford these clothes. They feel that old fashion is better than new fashion. Factors like focus group enhanced personality influence the customers of rural areas to adopt the fashion clothes while cost of obtaining fashion clothes and some societal factors discourage them to adopt new fashion clothes.