PERCEPTION AND SATISFACTION OF RURAL POLICY HOLDERS TOWARDS PRODUCTS AND SERVICES OFFERED BY LIFE INSURANCE CORPORATION OF INDIA IN COIMBATORE

Main Authors: P. Gomathidevi, Dr. P. Rangarajan
Format: Article
Terbitan: , 2017
Subjects:
Online Access: https://zenodo.org/record/345719
Daftar Isi:
  • LIC continues to be the dominant life insurer even in the liberalized scenario of Indian insurance and is moving fast on a new growth trajectory surpassing its own past records. LIC has issued over one crore policies during the current year. LIC has crossed many milestones and has set unprecedented performance records in various aspects of life insurance business. Today LIC functions with 2048 fully computerized branch offices, 109 divisional offices, 8 zonal offices, 992 satellite offices and the corporate office. LIC’s Wide Area Network covers 109 divisional offices and connects all the branches through a Metro Area Network. LIC has tied up with some Banks and Service providers to offer on-line premium collection facility in selected cities. LIC’s ECS and ATM premium payment facility is an addition to customer convenience. With a vision of providing easy access to its policyholders, LIC has launched its Satellite Park that are smaller, leaner and closer to the customer. The digitalized records of the satellite offices will facilitate anywhere servicing and many other conveniences in the future.