Evaluation of marketing supply chain performance of fresh vegetables in Allahabad district, India
| Main Authors: | Hena Imtiyaz, Peeyush Soni |
|---|---|
| Format: | Article |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/3445843 |
Daftar Isi:
- The present study was carried out in Allahabad district, Uttar Pradesh, India during November, 2011 to March, 2012 to evaluate the existing marketing supply chains of fresh tomato, cabbage and cauliflower (SC1: Producer – Consumer; SC2: Producer - Retailer – Consumer; SC3: Producer - Commission agent - Retailer – Consumer and SC4: Producer - Commission agent -Wholesaler - Retailer - Consumer). The marketing supply chains had significant effect on net marketing price of producer, ne profit of producer, total marketing cost, total marketing loss, total net marketing margin, marketing efficiency, producer share in consumer price and consumer purchase price of fresh tomato, cabbage and cauliflower. The gross marketing price, net marketing price and net profit of producer for fresh tomato, cabbage and cauliflower were significantly higher in marketing supply chain SC1, followed by SC2, SC3 and SC4. The marketing cost, marketing loss, marketing margin and consumer purchase price for tomato, cabbage and cauliflower were significantly higher in marketing supply chain SC4, followed by SC3, SC2 and SC1. The standardized beta co-efficient revealed that commission charges for marketing of tomato, cabbage and cauliflower was the most important factor, which influenced the marketing cost, followed by transportation, rent, electricity and labour, packaging and loading and unloading expenses. Marketing efficiency and producer share in consumer price for tomato, cabbage and cauliflower were significantly higher in marketing supply chains SC1, followed by SC2, SC3, and SC4. The results revealed that the net profit of the producer, marketing efficiency and producer share in consumer price decreased significantly; whereas marketing cost, marketing loss and consumer purchase price increased significantly with the increase in number of intermediaries in marketing supply chains. In order to provide higher net profit to producer and competitive price to consumer for tomato, cabbage and cauliflower, it is important to introduce single window marketing system as well as provide better facilities for storage, transportation and marketing of tomato, cabbage and cauliflower.