Detailed Evidence Based Study on Cockroach Theory of Organizational Sustainability and Scalability of Bottom of the Pyramid Approach
| Main Authors: | Keerthan Raj, P. S. Aithal |
|---|---|
| Format: | Proceeding |
| Terbitan: |
, 2019
|
| Online Access: |
https://zenodo.org/record/3368283 |
Daftar Isi:
- The issue of survival and sustenance are at the very foundation of every individual or organization. There are various factors that are essential for growth and sustenance of companies. There has been many research studies undertaken to gauge the success factors or to breakdown the components and study success in detail. Especially so, it gains even more importance when companies are serving the markets where consumers have very low incomes and have several unmet needs.