Visibilidad web de portales de televisión y radio en España: ¿qué medios llevan a cabo un mejor posicionamiento en buscadores?
| Main Authors: | Lopezosa, Carlos, Codina, Lluís, Rovira, Cristòfol |
|---|---|
| Format: | Report |
| Bahasa: | spa |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/3243552 |
Daftar Isi:
- Comparative analysis of visibility and other SEO indicators of the web portals of the main Spanish radio and television channels: cadenaser.com, cope.es, ondacero.es, rac1.cat, telecinco. es, antena3.com, rtve.es, lasexta.com and cuatro.com. The analyses have been carried out using a set of positioning indicators: Ahrefs rank, UR, DR, links, reference dmains, organic keywords, organic traffic, anchors, best reference content; using the Ahrefs tool. We wonder which of these websites have better visibility. The study carried out with the selected indicators facilitates the development of a comparative analysis of digital television and radio journalism in terms of its visibility. As a consequence, we can identify which of these media, with a high probability has carried out better positioning strategies. In turn, this allows us to present a discussion of the results along with some final recommendations for improving digital media visibility.