A STUDY ON CONSUMER BEHAVIOUR TOWARDS SERVICE QUALITY WITH REFERENCE TO HIGH - END BIKES
| Main Authors: | Nivass Navaneetha Krishnan, Dr. D. Divya Prabha, Dr. V. B. Mathipurani, S. Selva Krishna |
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| Format: | Article |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/2619290 |
Daftar Isi:
- Consumer behaviour involves the psychological process that a consumer undergoes in recognizing the needs, making purchase decision, interpret information, and making a plan and executing that particular plan. In this case, the consumer’s psychological process is all about their passion and dreams. This study is based to identify the factors that influence the consumer buying behaviour of high-end bikes in India based on service quality. The conclusion is that there is considerable gap found in Expected and Perceived quality for the factors like Reliability, tangibility, assurance and Empathy. Improvements are expected in meeting delivery target as per promise time by improving the technology used to provide services and the quality of service provided by the company can be improved in future so that the level of satisfaction of the customers can be increased in future period of time.