A STUDY OF CONSUMER PERCEPTION IN CAR MARKET AND BUYING BEHAVIOUR
| Main Authors: | Keerthana Sampath Kumar, Dr. D. Divya Prabha, Dr. V. B. Mathipurani, S. Selva Krishna |
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| Format: | Article |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/2612539 |
Daftar Isi:
- Now the automobile industry is the most profit gaining industry, due to the disposal income in both rural and urban areas, a lot of financial institutes are ready to provide finance by which the percentage of car sales has increased by 38% in the past 10 years. Car companies like Bentley, Porsche, Audi, BMW are capturing Indian car market. One of the important factors in marketing is creating a personality for their brand, so this research attempts to answer how cars are preferred to be selected by their brand personality by conducting a market research. The main objective is to know about the attitude of customers towards sales and service of the company and to analyze the need of the customers based on primary data. For this purpose a sample of 110 has been collected and percentage analysis, chi-square analysis, descriptive statistics and Anova were used as tool and the conclusion is that the quality of work with showrooms can be increased in future so that the level of satisfaction of customers can be increased.