Challenges and Strategies for Enhancing Climate Change Communication and Environmental Engagement
| Main Author: | Shukla Jyotsana |
|---|---|
| Format: | Article |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/2602992 |
Daftar Isi:
- Although there is an ongoing debate in the world regarding the reality of climate change, it has been largely accepted that climate change is real and happening. Nevertheless, the action on the ground to reign in climate change seems to be slow or absent in many parts of the world. The paper takes note of some of the challenges that the scientists and environmental interest groups face while communicating climate change to enhance environmental engagement. It also reviews some novel and innovative methods suggested by researchers for improving and enhancing the impact of climate change communication. These could also be applied to convey the facts, the perceptions, and the projections related to climate change. The desired policy changes, attitudinal changes, individual behavioral changes, and collective action needed at local and global levels, may then be communicated in more creative ways. There is an urgent and certain need for moving societies into environmental action through right communication. Climate change communication needs to be reoriented and reframed by applying the insights gained from communications research. The communicators need to pay attention to their audience more, so as to frame their communication to match their audience.