Buyer's preference towards Mobile Phones in Selected Areas in Chennai – A Study
| Main Author: | L.Venkatesan |
|---|---|
| Format: | Article Journal |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
https://zenodo.org/record/1490396 |
Daftar Isi:
- The Scope of this studies the customers using Mobile Phones to find the level of their first choice, perception and satisfaction. It was collected with the aid of formal structured interview schedule, with personal face-to-face interaction. The schedule covers personal data, economic conditions, and satisfaction towards charges and services suggestions from the consumers. The researcher has selected the sample to the maximum of 600 consumers from five different areas in chennai viz., Anna Nagar, Tambaram, T-Nagar, Avadi and Ambattur, Out of all the five area were selected for the study purpose, and 120 consumers are selected from each area for the study. Marketing study specifies the information required to deal with these issues; designs the method for collecting information; manages and implements the data collection process; analysis the results; and communicates the findings and their implications.