A Study on Consumer Perception towards Online Shopping with Special Reference to Karimangalam Taluk
| Main Author: | T Ravikumar |
|---|---|
| Format: | Article |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/1461530 |
Daftar Isi:
- This study aims to identify the current scenario consumer perception towards online shopping of the key to the success of, opportunities and challenges in. Although environmental issues influence all human activities, few academic disciplines have integrated issues into their benefits. The research concludes to study and identify the consumer perception towards online shopping. The required data of study will be collected from both primary as well as secondary sources. The researcher has been used the well-structured questionnaire for the data collection. The researcher distributed about 150 questionnaires to sample design is convenient sampling methods. The findings and conclusions from this study are consumer perception of online shopping. There is growing interest among the customers all over the world regarding protection of the environment. Worldwide evidence indicates that people are concerned about the environment and are changing their behavior .society’s “new” concerns. Some businesses have been quick to accept concepts like environmental management systems waste minimization, and have integrated environmental issues into all organizational activities. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like “Green Marketing” and nvironmental Marketing”frequently appear in the popular press. Many governments around theworld have become so concerned about green marketing activities that they have attempted to regulate them. There is growing interest among the consumers all over the world regarding protection of the environment. Worldwide evidence indicates people are concerned about the environment and are changing their behavior. As a result of this, green marketing has emerged which speaks for the growing market for sustainable and socially responsible products and services.