Emerging Trends of Green Marketing in India
| Main Authors: | K Srinivasan, N Rajadurai |
|---|---|
| Format: | Article Journal |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
https://zenodo.org/record/1461482 |
Daftar Isi:
- The natural way of living whole enhances the eco-friendly in that nature. We have to upkeep the natural as it provides everyone we processing in the earth. In the modern era of globalization, it is become challenging to keep the customers as well as consumers in the fold and even keep our natural environment safe and that is the biggest need of the time. Environment pollution is buzzwords in today of on safe business environment. The customer is also aware of the environment issue like global warming, etc.. Recently the climate change issue has come to the forefront. Climate change is global warming. It is the threat to social and economic stable and sustainable human essence. There is no doubt that climate change affects the fundamental requirement for health – clean air, safe drinking of water, sufficient green food and secured level of the environment. The paper described the current Centro of the Indian market and explored the challenge and opportunities business have with the green market, why companies are adopting it and future of green marketing and conclusions that green marketing is summing that will continuous grow in both put into practice and insist.