Consumers' Preference and Satisfaction towards Smart Phone in Dharmapuri Town
| Main Author: | P Sumathi |
|---|---|
| Format: | Article |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
https://zenodo.org/record/1419416 |
Daftar Isi:
- Today communication is one of the gifts for man. It Act as a repository of wisdom a propeller for the telescope to view the vision of the future. Therefore communication is linchpin of a business. 21st century smart phone become a very essential part of human life. Hand set is of different kind’s particularly smart phone people prefer smart phone because of its facility of internet and social media .The smart phone brands available in market at comparable prices and the perception that smart phones are a necessity rather than a luxury, consumers consider many factors while marketing a purchase decision. The related study is conducted Dharmapuri town with the sample size 180. The result of research confirm that regulatory focus has an influence on consumer preference and stratification smart phone purchase decision by affecting their perception, motivation and life style.