Perception of general public about event management companies
| Main Authors: | Dr. P. Praveen Kumar, Mr. Nirmal Raj. M |
|---|---|
| Format: | Article |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/1415303 |
Daftar Isi:
- Event managements in India are getting incipient yearly as people fire up to approach event planners for every occasion. Predominantly in the field of sports, reality shows, government marketing initiatives and digital activation the event industry has been materializing in the country. When it comes to global point of view, event industry has been well established and created trendsetting over the years. This study attempts to address the perception of general public on Event Management Companies (EMCs). EMCs entered into every field and even people began to prefer event industry. Its contribution towards the country’s economy has been massive over the years and even investors are looking forward to endow in event industries. There are no key players in the global standard as there prevails a huge competition among the event players and their services are differentiated into various segments. Results argue EMCs are not spending much for publicity.