A Comparative Study of Influence of Celebrity Endorsements by Film Stars and Sportspersons with Special Reference to FMCG Products
| Main Authors: | Dr Noushad PM, Dr Sajikumar KB, Dr Vineeth KM |
|---|---|
| Format: | Article |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/1341817 |