IMPACT OF ADVERTISEMENT
| Main Authors: | D. Bhuvanendran, T. Manikandan |
|---|---|
| Format: | Article |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
https://zenodo.org/record/1332012 |
Daftar Isi:
- Advertising is actually brand building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. The study analyse the growth of advertisement and how it is importance for an organization in every aspect. The research also reviewed many studies related to advertisement. The study also concludes that advertisement is capable of capturing the minds of customers for each and every product many brands of available in the market. At the time of shopping the customers must be able to recall the brand name of the product they want.