A STUDY ON VIEWERS PREFERENCE TOWARDS ADVERTISEMENT
| Main Authors: | C. Sowndarya, R. Visalakshi |
|---|---|
| Format: | Article |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/1332010 |
Daftar Isi:
- Advertising is “a paid, mediated, form of communication from an identifiable source, designed to persuade the reader to take some action, now or in the future”. A sample of 200 respondents were randomly selected for this study from Theni District. The selected samples were analyzed using simple percentage, ANOVA and t-test It is found that using ANOVA ant t-test there exists any significant association between gender, age, educational qualification, monthly income have significant difference in the level of Viewer’s preference towards advertisement.