IMPACT OF TV ADVERTISEMENT ON VIEWERS BUYING BEHAVIOUR
| Main Author: | Dr. K. Veerakumar |
|---|---|
| Format: | Article Journal |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
https://zenodo.org/record/1332006 |
Daftar Isi:
- Advertising is nothing more than the use of bright ideas, stunts and slogans to popularize goods, which appeal to the great body or ordinary consumers.. The study aims To determine the impact of TV advertisement on viewers buying behaviour in Pollachi Taluk.. The study was based on questionnaire with a sample of 100 respondents. The findings of the study are analyzed using simple percentage analysis and friedman ranking test. The study also concludes that that most of the TV viewers are attracted towards food products.