Marketing of LIS Products and Services in Select Medical Libraries of Delhi in Digital Environment: A Comparative Study
| Main Authors: | Lamba,Manika, Bhatt, R.K. |
|---|---|
| Format: | Proceeding |
| Bahasa: | eng |
| Terbitan: |
Asian Library Association
, 2017
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/1299126 |
Daftar Isi:
- This article deals with the need for marketing of library products and services in medical libraries in the digital environment. It analyses the data collected from the two major medical libraries of India using GNU PSPP software and draw a comparison among their marketing strategies.