CUSTOMER SATISFACTION TOWARDS ONLINE PURCHASES WITH SPECIAL REFERENCE TO WOMEN DRESS AND COSMETICS (WITH SPECIAL REFERENCE TO POLLACHI TALUK)
| Main Authors: | Dr. S. Shanmugapriya, S. Pratheepa |
|---|---|
| Format: | Article Journal |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/1170820 |
Daftar Isi:
- The customer usage and satisfaction of online purchases with special reference to women dress and cosmetics. The main aim of the study to analyze the women customers satisfaction level in online shopping of women garments and cosmetics. The research study consists of both primary and secondary data. The primary data have been collected with the help of structured questionnaire. Secondary data for the study were collected from the books, journals, research, articles, magazines, report newspaper and websites. The total sample size 120 respondents were selected for the study using. The outcome of the study This study focus to attempt significance on various personal details like age, gender, marital status, educational qualification, area of residence, occupation, type of family, number of members in family, monthly income and customer satisfaction changes according to the advanced technology, fashion and price of the product.