The Study of Consumer Perception of Genetically Modified Products on the Georgian Market
| Main Authors: | Todua Nugzar, Gogitidze Teona |
|---|---|
| Format: | Article |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/1134921 |
Daftar Isi:
- The research examines advantages and disadvantages of production and sale of genetically modified products, as well as, main aspects of their regulations. It is confirmed that the marketing research plays a significant role in the development of GMO market. The marketing research is considered to be a cornerstone in investigation of consumers' perception towards the GMOs. The study reveals main specifications of perception, knowledge and awareness, and main attitudes and tendencies of Georgian buyers of genetically modified goods. It also defines main factors that impact the decision making process of Georgians during the acquisition of genetically modified products.