A STUDY ON CONSUMER AWARENESS AND PERCEPTIONS TOWARDS ORGANIC FOOD PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT
| Main Author: | Dr. D. Divya Prabha |
|---|---|
| Format: | Article Journal |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/1044508 |
Daftar Isi:
- The term Organic food production not only means avoidance of chemical inputs in the production process, but it refers to all strategies used to maintain biological diversity and replenish the fertility of the soil. “Organic food production is a self-regulated industry with government oversight in some countries, distinct from private gardening. The main objective of the study is to know the consumer awareness level of attitude towards organic food products in Coimbatore district. For this purpose data was collected from a sample of 110 respondents and different statistical used were used to analyse the data. The conclusion is that more consumer awareness programs, reduction in the price for these organic products, effective distribution to all the areas and a better government support in procurement and sale of the organic products will help the organic food manufacturers to have a better market share.