INFLUENCE OF MIDDLEN'S SOCIAL STATUS IN THE MARKETING OF FLOWERS IN DINDIGUL DISTRICT
| Main Author: | Dr. S. Selvendran |
|---|---|
| Format: | Article |
| Terbitan: |
, 2017
|
| Online Access: |
https://zenodo.org/record/1040913 |
Daftar Isi:
- Due to structural problems like quickly perishable, lack of storage, lack of finance in the agriculture sector, middlemen play a pivotal role in the marketing of the agricultural produce, since flower is a seasonable product in nature and is quickly perishable; storage of the produce is not possible for a long period. It has to be disposed as soon as it is plucked. As a result of this nature, the market price of the produce is highly volatile in nature.