PENGARUH CUSTOMER VALUE TERHADAP MINAT MEREFERENSIKAN MELALUI BRAND IMAGE (Studi Empirik pada Mahasiswa Universitas YARSI)
This study aims to determine the effect of customer value on referring interest through brand images. In addition, this study is also to determine whether brand image mediates the effect of customer value and brand image on referring interest. The population of this research is students of various s...
| Format: | Electronic eJournal |
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| Terbitan: |
Lembaga Penelitian Universitas YARSI
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| Online Access: |
https://academicjournal.yarsi.ac.id/index.php/jobs/article/view/2045 |