The Factors Influencing Passengers’ Interest in Using Transportation Services
| Main Authors: | Juliater Simarmata, Dian Artanti Arubusman, Marthaleina, RS |
|---|---|
| Format: | electronic file |
| Bahasa: | eng |
| Terbitan: |
TEM Journal
, 2019
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| Subjects: | |
| Online Access: |
http://library.itltrisakti.ac.id/catalog/index.php?p=show_detail&id=1496 |
Daftar Isi:
- This study is aimed at understanding and analyzing the influences of the image, ease-of-use, price and promotion of an application on passengers’ interest. This study describes the results of a survey, which is administered to the customers of transportation services—Gojek, Grab, and Uber—in five cities in Indonesia: Jakarta, Bogor, Depok, Tangerang and Bekasi. The research methodology uses a survey of 421 users of online motorcycle transportation services. The results show that the image, ease-of-use, price and promotion of the application significantly influence passengers’ interest.