ANALISIS BAURAN PEMASARAN DALAM PERANANNYA MEMOTIVASI CALON MAHASISWA Studi Kasus Pemasaran di UNISMA
| Main Authors: | Lutfiadi, Ridwan, Danapriatna, Nana, Rubaman, U Maman, Setiawan, Roni |
|---|---|
| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Jurnal LPPM : PARADIGMA
, 2012
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| Online Access: |
http://www.ejournal-unisma.net/ojs/index.php/paradigma/article/view/631 |
Daftar Isi:
- To reach for amount of adequate to a lecturing process, UNISMA conduct assumend marketing strategy isn’t it can improve the amount of new student. UNISMA conduct marketing mix (product, price, location, and promotion) in strategy marketing of him, but student respon to conducted by strategy and which factor is which most dominant in marketing not yet been mapped. Target of this research is to know student segment. Result of research indicate that student of UNISMA most coming from circles of midle segment, marketing mix UNISMA was responded either by student, and from fourth of marketing mix, only price factor and most dominant product which motivate student candidate enter UNISMA.