Vol-13.No.2(2019) Pengaruh Daya Tarik Sensualitas SPG Pada Event Pameran dan Personal Selling Terhadap Citra Perusahaan Studi Kasus Pameran Mobil Suzuki Indonesia Internasional Motor Show 20 - 30 Agustus 2017 IIMS JIEXPO Kemayoran Jakarta Pusa
| Main Author: | santosa, Bambang |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | ind |
| Terbitan: |
LPPM-STIE SWADAYA
, 2019
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| Subjects: | |
| Online Access: |
https://cakrawala.stieswadaya.ac.id/cakrawala/index.php/cakrawala/article/view/12 https://cakrawala.stieswadaya.ac.id/cakrawala/index.php/cakrawala/article/view/12/29 https://cakrawala.stieswadaya.ac.id/cakrawala/index.php/cakrawala/article/view/12/30 https://cakrawala.stieswadaya.ac.id/cakrawala/index.php/cakrawala/article/view/12/31 |
Daftar Isi:
- The test result simultaneously with the correlation value of 0.713 thus there is a positive relationship between the Exhibition (X1) Sensual SPG (X2) and Personal selling (X3) together to Image (Y) with regression equation value Y = 8.138 + 0.3000X1 + 0.151X2 + 0.487X3 therefore the munri value of the image variable without independent variable influenced by 8.138 while the variable contribution of exhibition (X1) equal to 0.000, while the variable contribution of SPG Sensation (X2) equal to 0.151 and contribution of personal selling variable equal to 0.487 thus the contribution of Personal Selling (X3) is more dominant, from result of hypothesis test Fcount 33,143> Ftable 3.07 then (Ho) rejected and (Ha) accepted. The probability value of the result (ρ = 0.000 <α = 0.05) thus the Exhibition variable (X1) and SPG Sensual (X2) and Personal selling (X3) simultaneously have a significant effect on the Image
- The test result simultaneously with the correlation value of 0.713 thus there is a positive relationship between the Exhibition (X1) Sensual SPG (X2) and Personal selling (X3) together to Image (Y) with regression equation value Y = 8.138 + 0.3000X1 + 0,151X2 + 0,487X3 therefore the munri value of the image variable without independent variable influenced by 8,138 while the variable contribution of exhibition (X1) equal to 0.000, while the variable contribution of SPG Sensation (X2) equal to 0.151 and contribution of personal selling variable equal to 0.487 thus the contribution of Personal Selling ( X3) more dominant, from result of hypothesis test Fcount 33,143> Ftabel 3.07 then (Ho) rejected and (Ha) accepted. The probability value of the result (ρ = 0,000 <α = 0.05) thus the Exhibition variable (X1) and SPG Sensual (X2) and Personal selling (X3) simultaneously have a significant effect on the Image