Vol.13 No.2 (2019) PENGARUH STRATEGI HARGA TERHADAP SEGMENTASI PASAR PRODUK CITRA BODY LOTION PRODUKSI PT UNILEVER INDONESIA TBK: (Studi Pada Masyarakat Perumahan Pondok Ungu Permai)
| Main Author: | Safrudin, Safrudin |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | ind |
| Terbitan: |
LPPM-STIE SWADAYA
, 2019
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| Subjects: | |
| Online Access: |
https://cakrawala.stieswadaya.ac.id/cakrawala/index.php/cakrawala/article/view/10 https://cakrawala.stieswadaya.ac.id/cakrawala/index.php/cakrawala/article/view/10/20 https://cakrawala.stieswadaya.ac.id/cakrawala/index.php/cakrawala/article/view/10/21 https://cakrawala.stieswadaya.ac.id/cakrawala/index.php/cakrawala/article/view/10/22 |
Daftar Isi:
- The results of data processing on statistical test looks the correlation value of 0.901 (90.1%) thus there is a very strong positive relationship between variables coefficient of determinant of 0.811 then other factors outside the two variables of 18.9%, the test results of regression equation seen Y = 1.597 + 0.848X so the value of constanta value 1.597 is the pure value of variable market segmentation while the value of variable strategy variable contribution is 0848, hypothesis test result seen tcount 14,374> ttable 2,000 then (Ha) accepted with ρ = 0.000 <α = 0,05 so varaibel Price Strategy (X ) significant to market segmentation. The results of data processing shows that the accepted research hypothesis means variable Price strategy can be used as a benchmark for the Segmentation Market