Tourist Preferences in Choosing Hotels Located in Non-Strategic Locations
| Main Authors: | Dewiyanti, Dhini, Takara Tantarto |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
Ikatan Peneliti Lingkungan Binaan Indonesia
, 2022
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| Subjects: | |
| Online Access: |
https://jurnal.iplbi.or.id/index.php/jlbi/article/view/68 https://jurnal.iplbi.or.id/index.php/jlbi/article/view/68/18 |
Daftar Isi:
- During this time, many theories state that the location of the hotel, the design of the building, the interior, as well as the completeness of the facilities along with the factor of customer satisfaction to the hotel services, are things chosen by tourists, but along with the development of technology and the establishment of many online travel operators that offer various conveniences, the choice of location is no longer become an important part of this millennial era. This research was conducted through an exploration method, by searching and observing the level of consumer satisfaction based on ratings and comments written by consumers, on the travel operator's website on hotels that meet the criteria of the research object. The aims of this paper is to identifying tourist preferences in choosing hotels located in non-strategic locations. Yogyakarta was chosen as the object of study because it is one of the Tourist Destination Cities in Indonesia. The results of this study are expected to be able to contribute to the existing location theory.
- Selama ini banyak teori yang menyatakan bahwa lokasi hotel, desain bangunan, interior, kelengkapan fasilitas, dan faktor kepuasan pelanggan terhadap pelayanan hotel, merupakan hal yang dipilih wisatawan. Namun seiring dengan berkembangnya teknologi dan maraknya operator travel online yang menawarkan berbagai kemudahan, pilihan lokasi tidak lagi menjadi bagian penting di era milenial ini. Penelitian ini dilakukan melalui metode eksplorasi, yaitu dengan mencari dan mengamati tingkat kepuasan konsumen berdasarkan rating dan komentar yang ditulis konsumen, pada website operator travel di hotel-hotel yang memenuhi kriteria objek penelitian. Tulisan ini bertujuan untuk mengidentifikasi preferensi wisatawan dalam memilih hotel yang terletak di lokasi yang tidak strategis. Yogyakarta dipilih sebagai objek penelitian karena merupakan salah satu kota tujuan wisata di Indonesia. Hasil penelitian ini diharapkan dapat memberikan kontribusi terhadap teori lokasi yang ada.